Introduction: Why SEO Matters in Pakistan (2025)
The Pakistani digital economy is evolving rapidly. With more than 130 million internet users and a booming eCommerce industry projected to cross $12 billion by 2025, competition for online visibility has never been fiercer. Businesses ranging from local startups and service providers to SaaS platforms and international eCommerce stores depend heavily on SEO to attract organic traffic, reduce ad spend, and build long-term brand authority.
But SEO is not one-size-fits-all. It requires expertise in technical audits, semantic optimization, schema, Core Web Vitals, link earning, and AI-driven strategies. That’s why choosing the right SEO expert is crucial.
This 2025 updated list brings you the Top 10 SEO Experts in Pakistan, with profiles detailing their skills, authority signals, and why they are trusted by businesses worldwide.
The Best 10 SEO Experts in Pakistan (2025)
1. Shahzeena Khan – Karachi
(On-Page/Technical SEO, Topical Authority Winning Blog Content, SaaS & eCommerce)
Shahzeena Khan is recognized as one of the leading SEO experts in Pakistan, blending technical SEO precision with AI-powered content frameworks. As the founder of Shahzeena.com, she has built a strong digital presence through publishing, training, and hands-on consulting. Her approach combines semantic SEO, topical maps, and schema optimization to achieve sustainable rankings. She is recognised as a Senior SEO Agency Expert and trainer in Karachi at UI Learning with 10+ years of hands-on experience.
She has worked with international SaaS platforms, eCommerce brands, and local service businesses, delivering measurable results backed by GA4 and GSC data dashboards. On Upwork, Shahzeena holds a 5-star profile with verified client reviews, making her a trusted choice for global companies.
Specialties:
- Technical SEO (CWV, crawl audits, JS rendering fixes)
- AI + SEO integration for content scaling
- Topical map + semantic optimization
- Clean link earning (digital PR, authoritative placements)
- SEO training and mentorship
👉 Best for SaaS businesses, startups, and eCommerce stores seeking measurable growth.
👉 Hire Shahzeena – SEO Services in Pakistan

2. Mehboob Shar – Karachi
(Enterprise SEO, Digital Marketing & Global SEO Consulting)
Mehboob Shar (also known as Mehboob Ali Shar) is the Founder and CEO of a global digital marketing and IT services company. With more than 14 years of experience across SEO, digital marketing, software development, and IT consultancy, he is widely recognized for building and scaling SEO strategies for businesses operating at an international level.
He is also active as a speaker and industry contributor, including participation in international SEO conferences, and is known for sharing practical, experience-based insights drawn from years of hands-on implementation rather than theory alone.
Specialties:
- Enterprise and global SEO strategy
- Technical SEO and large-scale website optimization
- SEO consulting for international brands
- Digital marketing leadership and execution
👉 Global brands, enterprise websites, and businesses seeking long-term SEO strategy at scale.
3. M. Tanveer Nandla – Multan
(Affiliate SEO & Publishing Mentor)
Tanveer Nandla is one of Pakistan’s most influential SEO trainers and affiliate marketers. He is widely known for building profitable affiliate sites and training thousands of students in SEO and content monetization through communities, workshops, and online groups.
His strategies focus on high-volume content publishing and scaling with AdSense, Amazon affiliates, and niche publishing websites. Many of Pakistan’s current SEO freelancers and bloggers have been trained through his systems.
Specialties:
- Affiliate site building and scaling
- Content velocity and automation
- Monetization (AdSense, affiliate networks)
- Community training and mentorship
👉 Best for publishers, affiliate marketers, and SEO beginners looking to monetize blogs.
4. Salman Baig – Karachi
(Marketplace & Technical SEO Expert)
Salman Baig has carved a niche for himself by helping marketplace websites and classified platforms scale their traffic and revenue. His strength lies in technical SEO, auditing site performance, improving crawlability, fixing Core Web Vitals, and applying schema at scale.
He is particularly trusted by marketplaces and SaaS directories, where technical optimization has a direct impact on revenue.
Specialties:
- Technical audits (crawl depth, sitemaps, log files)
- Core Web Vitals optimization
- Structured data & schema across large datasets
- Classifieds & marketplace SEO strategies
👉 Best for marketplaces and high-traffic SaaS directories.
5. Usman Latif – Lahore
(Startup & SME SEO Growth Strategist)
Founder of Marcom Works, Usman Latif is a highly experienced SEO consultant who focuses on storytelling-driven SEO strategies for startups and SMEs. He has guided multiple early-stage businesses to establish strong organic visibility.
Beyond client work, Usman is a regular speaker at SEO and digital marketing events in Pakistan, where he shares case studies and practical insights. His combination of strategy + execution makes him a sought-after mentor for new businesses.
Specialties:
- Startup SEO growth campaigns
- SME-focused storytelling strategies
- Lean marketing + SEO mix
- International client base
👉 Best for SMEs, startups, and service-based businesses.
6. Saad Raza – Karachi
(SaaS & eCommerce SEO Consultant)
Saad Raza is recognized for his ability to drive SEO growth for SaaS platforms and eCommerce businesses. His work combines semantic clustering with deep technical audits to align content and site architecture with search intent.
He frequently works with Shopify and WooCommerce clients, applying a mix of keyword clustering, internal linking, and schema for product-page performance.
Specialties:
- SaaS SEO frameworks
- Shopify/WooCommerce SEO
- Content clustering & semantic SEO
- International SaaS case studies
👉 Best for SaaS platforms, eCommerce startups, and mid-sized online stores.
7. Zain Ul Abadeen – Karachi
(Content Strategy & Internal Linking Architect)
Zain Ul Abadeen has gained recognition for designing content-driven SEO strategies that scale. His focus lies in building topical authority, internal linking networks, and category-page optimization for publishers and large content sites.
Zain often works with eCommerce brands and large blogs, ensuring that content is interlinked for both crawlability and topical coverage.
Specialties:
- Content roadmaps & topical authority
- Internal linking strategy
- Category & PDP content for eCommerce
- Scalable SEO systems
👉 Best for publishers and eCommerce brands aiming for long-term content growth.
8. Abdul Wali – Karachi
(SEO Trainer & YouTube Educator)
Abdul Wali is one of Pakistan’s earliest SEO educators, building a huge following through YouTube tutorials, Udemy courses, and digital entrepreneurship training. He has helped thousands of freelancers and students start their SEO careers.
While his focus is primarily on training and freelancing mentorship, Abdul Wali remains an influential figure in the Pakistani SEO scene.
Specialties:
- SEO training & mentorship
- YouTube tutorials and educational content
- Freelancing-focused SEO skills
- Beginner-friendly teaching style
👉 Best for students and beginners entering SEO.
9. Hisham Sarwar – Rawalpindi
(Freelancing & SEO Career Mentor)
Hisham Sarwar is one of Pakistan’s most respected freelancers and digital mentors. While his expertise spans multiple areas, he frequently teaches SEO as a gateway for freelancing success.
Through his YouTube channel and community outreach, Hisham has inspired thousands of Pakistanis to adopt SEO as a skill for freelancing platforms like Upwork and Fiverr.
Specialties:
- SEO for freelancers
- Personal branding & content marketing
- Training through YouTube & workshops
- International freelancing case studies
👉 Best for freelancers and professionals looking to build careers using SEO.
10. Ahsan Khalid – Lahore
(Agency SEO & Corporate Consulting)
As the founder of a digital marketing agency, Ahsan Khalid specializes in structured SEO frameworks for SMEs and corporate clients. His approach emphasizes process-driven SEO execution, from audits to reporting.
He is well-regarded for his ability to scale both local SEO campaigns and international B2B projects.
Specialties:
- Agency SEO systems
- B2B SEO campaigns
- Local & international SEO
- Corporate SEO delivery
👉 Best for SMEs, agencies, and enterprise businesses.
Why These Experts Stand Out in 2025
- Diverse expertise across SaaS, startups, marketplaces, affiliate, and training.
- Authority signals: certifications, case studies, reviews, LinkedIn followers.
- Updated for 2025, unlike many outdated competitor lists.
- Visual & structured: Profiles, logos, images, and credibility markers.
How to Choose the Right SEO Expert in Pakistan
- Match expertise to your business model (SaaS, eCom, startup, local).
- Request case studies with GA4/GSC evidence.
- Look for certifications (Google, HubSpot, Semrush).
- Balance cost with ROI potential.
Explore How to Choose the Right SEO Expert in Pakistan
Need help choosing the right SEO partner?

Comparison Table: Top 10 SEO Experts in Pakistan (2025)
| Expert Name | City | Specialties | Best For |
|---|---|---|---|
| Shahzeena Khan | Karachi | Technical SEO, Semantic SEO, AI-driven content, SaaS & eCommerce growth | SaaS companies, eCommerce stores, startups needing AI + SEO integration, students learning SEO course in Karachi |
| Mehboob Shar | Karachi | Enterprise SEO, global SEO strategy, technical SEO audits, large-scale website optimization | Global brands, enterprise websites, and large-scale digital platforms |
| M. Tanveer Nandla | Multan | Affiliate SEO, publishing, content velocity, monetization strategies | Affiliate marketers, publishers, students learning SEO |
| Salman Baig | Karachi | Marketplace SEO, Core Web Vitals, schema at scale, technical optimization | Classifieds, directories, SaaS marketplaces |
| Usman Latif | Lahore | Startup SEO, SME growth, storytelling-driven campaigns | Startups, SMEs, service-based businesses |
| Saad Raza | Karachi | SaaS SEO frameworks, Shopify/WooCommerce SEO, semantic content clustering | SaaS platforms, online stores, mid-sized eCommerce brands |
| Zain Ul Abadeen | Karachi | Content roadmaps, internal linking, topical authority, category content | Publishers, content-heavy eCommerce stores |
| Abdul Wali | Karachi | SEO training, YouTube tutorials, freelancing mentorship | Beginners, students, freelancers entering SEO |
| Hisham Sarwar | Rawalpindi | Freelancing + SEO, personal branding, YouTube training | Freelancers, SEO professionals seeking international clients |
| Ahsan Khalid | Lahore | Agency SEO systems, local + international SEO, corporate SEO frameworks | SMEs, B2B clients, corporate and agency SEO |
Editorial Disclaimer: All profiles are based on publicly available information and written in an editorial format. If any professional would like corrections or updates, please contact us.
FAQs
The best SEO expert in Pakistan in 2025 depends on your business needs. For AI-powered technical SEO and SaaS/eCommerce growth, Shahzeena Khan is highly trusted. For affiliate publishing, Tanveer Nandla is popular, while Mehboob Shar excels in enterprise SEO.
Hiring an SEO expert in Pakistan costs between PKR 60,000 to PKR 250,000 per month, depending on expertise, scope, and deliverables. Project-based SEO audits or consultations may cost extra.
Several professionals are leading trainers. Shahzeena Khan is known for AI + SEO integration training, while Tanveer Nandla and Abdul Wali have large student communities via courses and YouTube.
Look for proven case studies, GA4/GSC data, and client reviews. Ensure the expert specializes in your niche (SaaS, eCommerce, local, or affiliate). Certifications (Google, HubSpot, Semrush) are a good credibility signal.
Yes. SEO is one of the fastest-growing career paths in Pakistan, with demand for freelancers, agency consultants, and in-house SEO managers. International remote work also adds strong earning potential.
SEO results typically start showing in 3-6 months, depending on competition and website health. Technical fixes and internal linking may yield quick wins in weeks, while content authority and backlinks take longer.
A top SEO expert must excel in technical audits, on-page optimization, keyword research, content clustering, schema, Core Web Vitals, and clean link-building strategies.
Yes. Many Pakistani SEO experts work with international SaaS, eCommerce, and agency clients, offering competitive skills at global standards. Platforms like Upwork and Fiverr highlight Pakistan as a strong SEO hub.
SEO Professionals leading in 2025
SEO in Pakistan is booming, and this list reflects the country’s top professionals leading in 2025. Whether you need technical precision, affiliate scaling, or enterprise audits, these experts bring the right mix of skills.
🚀 Ready to dominate search rankings with proven strategies?
👉 Hire Shahzeena Khan today – Pakistan’s trusted SEO strategist, trainer, and AI-powered Topical Authority Winning Blog Content expert.



That’s a really great post! I truly enjoyed reading it. Keep up the good work and keep sharing more content like this! gonzay com agency